DO YOU KNOW YOUR IG DEMOGRAPHICS
The largest percentage of users fall in the age range of 18-34 (64%). Obviously, that isn't our market. For @hannahthecoach to reach her business goals she needs to reach the slightly lower end of that range. And there is a new group on the rise - adults over 54 hopping on the IG bandwagon.
WHAT THIS MEANS FOR YOU
🐄 If you are in one of the creative industries - Beauty & Health, Crafts, Fashion, Food & Beverage, Real Estate, and Visual Arts - you need to focus on clear assets (images) and strong copy (words).
🐄 Accounts that provide services - Accounting, Coaching, Counseling, Human Resources, Marketing & Social Strategy, and Virtual Assistant - also rely on strong assets (images) and copy (words)
HOW YOU REACH YOUR DEMOGRAPHIC MATTERS
Let's chat about the buyer persona. Rockett Launcher followers tend to be between 28-45, 75% business owners, 99% female, 90% college-educated, and active Followers are a 50/50 split between Black/White. We curate our Following very carefully.
🐄 So how do you create a bridge between a nearly 20 year age gap? We do it through the music we select for our MP4 posts.
🐄 How do you actually close the deal? You build trust through value - such as our #BrandBlastingTips and #RockettScience. You build an authentic connection by talking about your Followers and engaging with their posts. Sometimes we get lucky and can have a lunch date.
🐄 What about race and culture? Have you ever noticed that the #BrandBlasters post alternate between Black & White business owners? That checkerboard approach is intentional. It's used to create inclusion and appreciation for cultural diversity. Reach out to @vparnell if you ever want to know about Benné's history on social justice.
🐄 This means you have to examine how you are promoting your core values. Our business is about access to information to grow your business and access to women business owners you can trust. Brand Blasters are vetted. You wouldn't want a best friend that you can't trust, right?
How are you reaching your demographic? Asking for a friend! 👽