What keeps you up at night?
73% of us lose winks over finding new customers.
Take a look at tips from one of our favorite risk-takers, Emma, @emmajadeco. As a Graphic Designer, she provides her clients with a laser focus on BRANDING their websites and social media marketing efforts to build rapport with their customer base. Branding has never been more important to the success of a business than it is today. This is partly due to the existence of social media. Social media is directly influenced by social issues; politics; activism; and global events. To fit into this world of social media, your brand must align with, and care about something that your target audience cares about.
Think about the last purchase you made. What made you buy from that brand? We buy when we feel an emotional connection to a brand - whether it be the brand’s mission, their values, or the visual aesthetic of the brand. That’s why, in marketing, it’s imperative to find out who your target audience is, and what their pain points are. Solving their problem in their “language” is where you’ll win them over.
If you haven’t nailed your branding - which includes your target audience, your mission statement, your brand messaging, your brand values, your brand identity, and everything in between - then you are very likely leaving money on the table. “... People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou.